Tires have advanced over the years. Tire manufacturers have developed tires that grab the road with greater efficiency. They’ve created tires that last longer, that provide greater performance in varying conditions – such as wet, snowy and icy roads. Now, the manufacture of tires is about to take another leap forward.

Pirelli is introducing tires that will communicate with an app you can download to your cell phone. With the app, your tires will provide up-to-date information on the status of your tires. Status updates will include information about:

• Tire wear      
• Air pressure
• Tire temperature
• Distance driven
• Vertical load

With the app, drivers with these new Pirelli tires – Pirelli P Zero and Pirelli Winter Sottozero tires – will know the condition of their tires in ways they never could have known before. They’ll recognize potential problems with their tires earlier than they would have before.

If you have a tire that is losing air pressure, the app will even tell you where you can find an auto repair shop in your area that can fix a flat for you.

As another bonus, Pirelli is offering the tires with different colored sidewalls:

• Red
• Yellow
• Silver
• White