Most days of the year, businesses focus on providing quality products and services for their customers. Those customers are thankful for that philosophy and what it means to them in terms of savings, convenience and peace of mind. Still, when they discussed that which they’re thankful for over Thanksgiving dinner that doesn’t mean they included quality products and services in that list.

Most are more likely to remember when they don’t receive quality products or services or if they pay too much. This is, at least, equally true in the automotive industry.

Having an auto repair shop they can trust is a big part of life for many drivers. Those times when they received inferior workmanship tend to stand out in their minds. Few are inclined to thank an auto repair shop for poor service.

“Here at Performance Unlimited, we’re thankful throughout the year that our customers trust us with their cars,” said owner Denny Norton. “Our first priority is to earn that trust.”

Norton went on to say that customers can take their cars wherever they want for service. That many choose Performance Unlimited is quite a compliment. It’s also an indication of how seriously they appreciate their customers at the auto repair shop in Ringwood.

“It’s far more difficult to gain someone’s trust than it is to lose it,” Norton said. “We have all the latest automotive testing equipment. Our technicians have the highest possible training and regularly take courses to maintain their knowledge at the leading edge of the industry. But, our most important asset is our reputation.

“We don’t take it lightly when someone believes in us. We start every day here with the realization that we can enhance our reputation by continuing to provide the best quality auto repair and maintenance services possible. But, if we let down, even a little bit, we can lose that trust in an instant.”

The goal, Norton said, is to ensure that every customer who pulls out of the lot is a satisfied customer. While customers appreciate that business philosophy, Norton said customers have a right to expect nothing less than the best a business can offer.

“I hope our customers are thankful they have a place to bring their cars where they can trust in the service and workmanship they’ll receive,” Norton said. “But, more importantly, we’re thankful for the opportunity to earn and keep their trust.”