The ad for new tires says $55. That’s not too bad, though four times $55 is $220. Then you have the other associated fees that run the price even higher – new valve stems, mandatory disposal fees for the old tires, etc. Oh, and did you notice the part of the ad where it reads “Starting at …” What does that mean?

What that means is that $55 is for tires a little bigger than those on the wheelbarrow you used this weekend working on the garden. Let’s suppose you drive a 2010 Chevy Avalanche LTZ. The standard tire on that vehicle is a 275/55R20. The same place that offered tires starting at $55 charges $129 for the cheapest tire they have for your car. And, if you buy the cheapest tire, expect to feel the difference in the way it rides and handles. In fact, expect to replace it sooner than you would a better tire.

So, what would you pay for a better tire from that location? The top selling tire this big box store offers is $226. That’s more than the cost of four of the baby tires at the starting price. In fact, you’re talking $1,000 just for the tires.

What this all comes down to is that where the rubber meets the road is a costly proposition. It means that, if you can do anything to extend the life of your tires, it’s probably well worth the effort. So, what can you do to keep your tires in good condition longer?

•    The first thing you can do is to keep them properly inflated. You’ll find the recommended air pressure for your tires in your Owner’s Manual. That specification will not only help your tires to last longer, it will ensure that you have the best possible handling and braking ability in the process.
•    The next thing you can do is to ensure that your front end steering and suspension parts are in good condition. Worn parts in these categories tend to spread to additional worn parts in these categories and that includes causing additional wear on your tires. Of course, there’s also the not-so-minor issue of safety when your steering or suspension is defective.
•    Get an alignment. This is one of the most cost-effective things you can do to extend the life of your tires. And, after a winter in the McHenry County area, your car almost assuredly needs an alignment. An annual alignment is a good way to extend the life of your tires, as well as your suspension and steering parts. An alignment ensures that your vehicle steers properly and can even improve gas mileage.

Of course, the folks at the box store are more than happy to sell you a set of tires. Here at Performance Unlimited, we’ll put a new set of tires on your vehicle, too. However, we’d much rather do the cost-effective auto repairs and maintenance that will make your car safer while extending the life of your tires.