It’s an easily recognizable chain and the word “Tires” is in its name. So, of course, that’s where you go for tires, fully expecting that tires are their expertise. But, when you walk in the door, some pimple-faced kid starts explaining tires, in a monologue clearly rehearsed, as though you didn’t know tires are actually round.

The truth is, “Tire” stores are often the automotive equivalent of fast food. Expecting to find true and deep knowledge about tires there is about the same as expecting the young boy or girl flipping burgers at McFast King Burgers to properly prepare a seven-course Surf & Turf dinner. The odds are astronomical.

So, if you won’t find true automotive tire expertise at a “Tire” store, where will you find it? The answer is simple – at a qualified auto repair shop.

Consider the level of automotive training you’ll typically find at each store.  At the “Tire” store, you’ll most often speak with someone who has observed someone else, who observed someone else, talking tires to customers. At a qualified auto repair shop, typically, you’re dealing with someone who has received formal automotive training. Additionally, at a qualified auto repair shop, the auto repair technicians have taken extensive additional training in order to stay at current with the latest automotive developments.

“Our auto technicians are frequently attending seminars and additional training,” said Denny Norton, of Ringwood based Performance Unlimited. “They know cars top to bottom, including tires. Not only will they ensure you have the right tires on your car but we’ll make sure you know what it takes to maintain your tires for safety and endurance.”

Norton said that his shop can also save customers money on their tires. And, as a local business, they are completely invested in the community and their customers. At the same time, with name-brand tires, they offer nationwide peach of mind.

“We also know tires for high performance,” said Norton. “If you need tires for the family car, we can take care of you. But, if you’re into performance, we also know the tires that will suit your purpose, from circle track and off road, to drag racing or street performance.”

Norton said that, one of the biggest benefits of coming to someone with true automotive expertise for your tires is that you can drive with confidence; you’ll know you have the right tires for the job.

For more information about automotive tires, visit http://www.4performanceunlimited.com/Tires/tires.html or call 815-728-0343.